What is Branding and Why is it Important?

We all want our businesses to be successful, we want to be the venue that stands out, the social media account that stops people in their tracks or have the product that people are happy to queue up for.

So, what’s that got to do with branding? Well, pretty much everything!  

Greaseproof paper samples

Successful brands understand how to engage and attract their customers. They know how to talk to their customers, and they create a deeper, emotional connection with them. You may have heard the quote from Jeff Bezos “Your brand is what other people say when you’re not in the room,” and he’s absolutely right. Your carefully created advertising is what a company says about itself, but your branding is what others think, say and feel about your company. Adding branding to your sales doesn’t have to be difficult and it’s our aim at It’s a Wrap to help all businesses brand like the big guys by using your own custom printed greaseproof paper.

3 Reasons Why Branding Matters For Your Business

Whether you are a start-up, a small business or a multi-million dollar corporation, a strong brand can create a customer experience that evokes an emotional connection which leads to brand loyalty. It takes consumers moments to form an impression of your business so ensuring your brand delivers is make or break in sales.

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 1. Branding Sets You Apart.

A well-defined, unique brand is what makes your company stand out from the crowd. Your company can have the most interesting, rare products in the world, but if you don’t know how to strategically position your product in front of the right audiences, or communicate in a language that your audience understands, your brand won’t be successful. Share the stories that make your brand different. Tell people what you believe in. Create those emotional connections that is going to develop raving fans.

 2. Great Branding Gives You Purpose and Direction

Wrap your takeout foods in branded greaseproof like this hotdog

Whatever your brand may be, make sure there are goals and meaning behind it - great branding is more than just your logo, font and colours.

Yes, branding is important for your customers, but it’s important for you as a business owner. Getting clear on who you are, what you do, why you do it and who your ideal customer is, will help you make decisions, set goals, and implement changes that are aligned with the business you want to build. Not only that it unites your team and provides a set of values to work towards.

3. Builds a Loyal Customer Base

When your customers finally choose to make a purchase, it is branding that helps to make or break the relationship. If your customers have a good experience your interactions don’t end there - if they’re happy with their experience they are more likely to return for future purchases. And, let’s be blunt, loyal customers are valuable! It takes time, money and effort to attract a customer in the first place so it’s in your best interests to treat your current cliental like royalty and create a brand experience that will make them remember and recommend you to others.  
When your branding is aligned online and offline with a consistent experience

Branded greaseproof paper for donuts

for your customers, you’re creating an experience that people want more of and can’t wait to tell their friends about. Whether they’re on your website, at your store, or unboxing your product when it arrives at their door, wowing your customer with intentionally branded touchpoints, such as branded greaseproof paper is a sure-fire way to get repeat and referring customers.


For information on adding your brand to your product presentations don’t hesitate to get in touch with us. From fine dining to food trucks, handmade cosmetics to bouquets of flowers, branded greaseproof paper is the perfect way to reinforce your company brand values alongside your products and add a little extra to your customer experience.