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The last few years have been quite something! A worldwide pandemic, the UK’s exit from the EU, and a rocky economy have all resulted in huge changes within the hospitality sector. Unfortunately, we’re not in the clear just yet. With costs rising for everything from energy to rent and ingredients to wages, many businesses are feeling the financial strain and combined with staffing shortages it’s proving a challenging time for many.
However, much like we saw during the dark days of the pandemic, the hospitality industry is one of great adaptability and we’re seeing food businesses everywhere evolve and improve to help them thrive within the current constraints of the economy. Thankfully the first half of 2023 has shown the UK’s dining scene to be as stimulating and diverse as it has ever been, so we thought we’d highlight a few key 2023 food trends for the rest of the year.
Sustainably sourced foods and products have been in the headlines for some time and continue to be a hot topic for consumers. A study by research and technology company Glow revealed that one in four consumers in the UK have changed their food purchases, now opting for sustainable brands, suggesting consumer awareness surrounding sustainability is greater than ever.
And it’s not just sustainable food that matters, consumers are looking for sustainable packaging solutions too and will opt to pay more to ensure their eco-conscious preferences are met. Advertising your sustainability promotes your like-minded ethics and encourages customer retention. Make sure your customers are aware that your It’s a Wrap branded greaseproof is certified as both home and commercially compostable and is made using FSC-approved materials!
Technology such as QR menus, cloud kitchens and delivery apps are in line with shifting consumer preferences. The digitally savvy Gen Z's and millennial's preference for mobile ordering and automated kiosks have seen tech systems become commonplace in everyday dining experiences and with ongoing staff shortages and a need to cut costs, even high-end venues are turning to tech for inspiration. From smart tables that allow you to order food, pay your bill and even control the music through your phone, to AI-powered chatbots that answer your questions and make recommendations, the use of smart tech solutions is becoming increasingly popular in the restaurant industry.
Why not include a QR code menu link on your branded greaseproof paper table mats or use a QR code to upsell dessert on a main meal presentation? If you’re unsure how best to include a QR code in your designs, just speak to our design team who’ll be happy to assist.