How To Make the Most of Festive Sales

The festive season presents a golden opportunity for businesses to boost sales, attract new customers, and showcase special products. However, it’s also a time of great competition so thoughtful planning and strategic planning are key to success. In this blog we discuss the ways to maximize Christmas sales, whilst creating a memorable experience for customers.

Create and Plan a Seasonal Menu

Embrace Festive Flavours. It sounds obvious but incorporating seasonal ingredients and traditional Christmas flavours into your menu is a sure-fire winner. Big businesses like certain well known coffee chains release their highly anticipated winter themed drinks each year and receive a rush of sales. Think gingerbread, peppermint, cranberry, and festive spices. Creating limited time offers or products which end at Christmas is a guaranteed way to increase desirability. Why not update the look of your products presentation too and boost sales with some seasonal themed greaseproof paper.

Create Gifts

Consider introducing Christmas themed products, such as gift baskets, pre-packaged meal kits, or festive baked goods which can be given as gifts. Not only does this expand your usual offering and increase sales, it also encourages your loyal customers to spread the word of your amazing service and products. Just make sure those items are wrapped up in your branding, so everyone knows where to buy from!

Promote Early and Often

Don’t leave the marketing to launch day! Start early, ideally in November and build the sense of expectation. Use your packaging to tease upcoming products, create engaging content on social media, share behind the scenes videos, create countdown email newsletters, and consider in-store promotions to announce your seasonal offerings.

Consider Promotions and Discounts

Discounts aren’t for all, and they can risk de-valuing your product, but creating special bundle offers, such as “buy one, get one half price” or “family meal deals” over a defined period of time can work well. This not only encourages larger purchases but also adds value for your customers. If you don’t already have a loyalty program, now’s the time to consider one. If you do already offer a loyalty scheme, then you could offer double points or exclusive discounts during the festive season to encourage repeat visits.

Enhance Your Customer Experience

With homes adorned with Christmas decorations, it’s a great idea to decorate your venue with festive decor to create a warm, inviting atmosphere. Play seasonal music and consider offering complimentary treats or samples to promote positive engagement with customers. Don’t forget to decorate your food too! Ensure your specials are served alongside festive packaging – speak to our team to create your own design.

Collaborate with Local Businesses

If you have a limited number of products, why not team up with another local businesses to create cross-promotions. For instance, if you sell dessert products, team up with a local bar that offers cocktails to take home or collaborate with a florist for gift bundles.

Check Your Online Systems.

Make sure it’s easy for customers to order on your platforms. Highlight your seasonal items prominently on your website as well as any special offers to ensure customers notice them. If you offer delivery, ensure its streamlined and promote it as a convenient option whilst customers are busy prepping for Christmas. It could be time to consider partnering with delivery services (if you don’t already) to expand your reach.

 Keep Planning!

Don’t let the momentum stop after Christmas. Create post-holiday promotions to keep customers engaged, such as healthy eating options in January or discounts on winter comfort foods.

The festive season is prime time for food businesses to shine and connect with customers so embrace the festive spirit!! If you need help with festive packaging options, then don’t forget to contact the team for assistance. Our designers will work with you to create your perfect festive look, all at no extra cost. With orders from just 500 sheets, and no set up fees, creating branded festive paper has never been more convenient! 

Email us on itsawrap@jrpress.co.uk